The yearly London Design Festival is now in full speed. Between 17 and 25 September, London is bubbling of fantastic design events, and Scandinavian design is one of the main focus area. Scandinavian design has been popular in the UK for a long time and there is a constant stream of new Scandinavian products available. But what is the reason that the Brits are so in love with Scandinavian design? Apparently it is all down to the concept of Hygge.
Hygge is a Danish expression that translates roughly as “wellbeing” but in fact embraces all things simple, warm, cosy, calm and comforting. And it’s apparently the hygge-factor that may explain why we are so in love with Scandinavian design!
Read more in this enlightening article in The Guardian: http://www.guardian.co.uk/lifeandstyle/2011/sep/16/scandinavian-design